Information We Collect

Wise Consumer Choices collects various types of personal information to provide, improve, and personalize our services. The categories of information we collect include:

• Account Information – Your full name, email address, phone number, and password when you create an account.
• Transaction Information – Billing and shipping addresses, payment method details (processed securely), purchase history, and order returns.
• Browsing & Usage Data – IP address, device type, browser settings, referring URLs, products viewed, search queries, and time spent on pages.
• Communications – Records of your interactions with our customer support team, email correspondence, and live chat transcripts.
• Marketing & Preferences – Your preferences for receiving promotional messages, newsletter subscriptions, and participation in surveys or contests.

We never intentionally collect sensitive personal data (e.g., health, biometric, or political opinions) unless you voluntarily provide it for a specific purpose such as a product review or custom order.

How We Use Your Data

Your information serves the following essential business and legal purposes:

• Order Fulfillment – Processing payments, packing, shipping, and delivering your purchases.
• Customer Experience & Support – Responding to inquiries, handling returns/refunds, resolving disputes, and providing post-sale assistance.
• Personalization – Recommending products, displaying relevant content, and tailoring offers based on your browsing and purchase history.
• Security & Fraud Prevention – Detecting and preventing unauthorized transactions, account takeover attempts, and other fraudulent activities.
• Legal Compliance – Fulfilling tax, anti-money laundering, record-keeping, and consumer protection requirements.
• Marketing (with consent) – Sending promotional emails, push notifications, or SMS about new arrivals, discounts, and events. You may opt out at any time.

We do not sell your personal data to third parties. We do share limited data with trusted service providers (e.g., shipping carriers, payment gateways, analytics tools) under strict confidentiality agreements.

Payment Security

All payment transactions on Wise Consumer Choices are protected by industry-standard Secure Socket Layer (SSL) encryption (TLS 1.2+). We are PCI DSS Level 1 compliant, meaning we adhere to the highest security standards for credit card processing. Your full payment details (credit card number, CVV, expiration date) are never stored on our servers — they are tokenized and transmitted directly to our certified payment partners (Stripe, PayPal, or similar). For additional security, we employ real-time fraud monitoring and require 3D Secure authentication for qualifying transactions. You can also choose to pay via digital wallets (Apple Pay, Google Pay) which use device-specific tokens instead of sharing your actual card number.

Cookies & Tracking

We use first-party and third-party cookies, web beacons, and similar tracking technologies to enhance functionality, analyze site traffic, and support marketing campaigns.

• Essential Cookies – Required for core features like shopping cart, login, and checkout. Cannot be disabled.
• Analytics Cookies – Help us understand how visitors interact with our site (Google Analytics, Hotjar) to improve design and performance.
• Functional & Preference Cookies – Remember your language, region, and saved items for a seamless experience.
• Targeting/Advertising Cookies – Used by our ad partners (e.g., Facebook, Google Ads) to show you relevant offers on other websites. You can opt out through your browser settings or via industry opt-out tools like YourAdChoices.

You may control cookie preferences through your browser settings. However, disabling certain cookies may affect site functionality, such as the ability to complete a purchase.

Your Privacy Rights & Contact

Depending on your location (e.g., GDPR in Europe, CCPA in California), you may have the right to:

• Access, correct, or delete your personal information
• Object to or restrict certain types of processing (including direct marketing)
• Request a portable copy of your data
• Withdraw consent at any time where we rely on consent

To exercise your rights or ask privacy-related questions, contact our Data Protection Officer at privacy@wiseconsumerchoices.com or mail us at: Wise Consumer Choices Privacy, 1382 Dale Avenue Tacoma, WA 98402. We respond to all requests within 30 days.

Orders & Payments

By placing an order on Wise Consumer Choices, you agree to the following terms:

• Order Acceptance – We reserve the right to refuse, cancel, or limit any order for reasons including but not limited to product availability, pricing errors, suspected fraud, or violation of our policies. If your order is cancelled after payment, you will receive a full refund.
• Pricing & Taxes – All prices are displayed in your local currency (where detected) and exclude applicable taxes unless stated otherwise. Sales tax or VAT will be calculated at checkout based on your shipping address. Prices are subject to change without prior notice, but changes will not affect confirmed orders.
• Payment Methods – We accept major credit/debit cards (Visa, Mastercard, Amex), PayPal, Shop Pay, and gift cards issued by Wise Consumer Choices. By providing payment details, you represent that you are authorized to use the chosen method.
• Suspicious Activity – Wise Consumer Choices actively monitors for fraudulent transactions. We may request additional verification (ID, proof of address) before processing high-value orders.

Shipping Policy

Delivery timelines are estimates and not guaranteed, though we strive to meet them. Detailed shipping terms include:

• Processing Time – Orders are processed within 1–2 business days (excluding weekends and holidays). You will receive a tracking number via email once shipped.
• Carriers & Delays – We partner with USPS, FedEx, DHL, and local last-mile couriers. Wise Consumer Choices is not liable for delivery delays caused by weather, natural disasters, customs clearance, strikes, or carrier errors.
• Shipping Costs – Shipping fees are calculated at checkout based on weight, destination, and selected service. Free standard shipping is offered on orders over $50 (domestic) or $100 (international).
• International Shipping – Customers are responsible for all import duties, customs fees, and local taxes. We are not responsible for items seized or delayed by foreign customs. Please check your local regulations before ordering.
• Lost/Stolen Packages – If tracking shows “delivered” but you have not received your order, please contact the carrier first. Wise Consumer Choices will assist with filing claims but is not liable for packages lost or stolen after delivery confirmation.

Product Information

We make every effort to display accurate product details, but you acknowledge that:

• Colors & Images – Product photos are edited for consistency, but actual colors may vary due to monitor settings, lighting, or manufacturing batch differences.
• Descriptions & Sizing – We provide material composition, dimensions, and sizing charts where available. However, slight measurement tolerances (± 1–2 cm) are normal. For fit-sensitive items, we recommend reviewing customer reviews and our size guide.
• Availability – “In stock” indicates items available at our warehouse. If an item becomes unavailable after you order, we will notify you and offer a substitute or full refund.
• Errors & Omissions – While we strive for accuracy, typographical errors, pricing mistakes, or misinformation may occur. We reserve the right to correct any such errors and cancel affected orders.

Intellectual Property

All content on the Wise Consumer Choices website — including but not limited to logos, trademarks, product images, graphics, text, button icons, videos, and software — is the exclusive property of Wise Consumer Choices or its licensors and is protected by international copyright, trademark, and trade dress laws. You may not reproduce, distribute, modify, publicly display, or create derivative works without express written permission from Wise Consumer Choices. Unauthorized use of our trademarks or copyrighted materials may result in legal action, including claims for damages and injunctive relief. For permission requests, contact legal@wiseconsumerchoices.com.

Limitation of Liability

To the fullest extent permitted by law, Wise Consumer Choices and its affiliates, directors, employees, or agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from:

• Product misuse or failure to follow care instructions
• Third-party delivery delays, lost packages, or incorrect delivery
• Service interruptions, website downtime, or technical errors
• Unauthorized access to your account due to weak passwords or sharing login credentials
• Any loss of profits, data, or goodwill, even if we were advised of the possibility

Our total liability for any claim relating to your purchase or use of our website shall not exceed the total amount paid by you for the specific product that gave rise to the claim. Some jurisdictions do not allow limitations on incidental or consequential damages, so this limitation may not apply to you.

These Terms are governed by the laws of USA, without regard to conflict of law principles. Any dispute shall be resolved exclusively in the state or federal courts located in USA.

30-Day Easy Returns

We want you to love your purchase. If you're not completely satisfied, you may initiate a return within 30 days of the delivery date for a full refund or store credit. Eligibility requirements:

• Items must be unused, unwashed, and in the same condition as received — with all original tags, packaging, and accessories (e.g., dust bags, boxes, manuals).
• Footwear and accessories must be returned in their original, undamaged shoebox or packaging (do not use the product box as shipping carton).
• For hygiene and safety reasons, we cannot accept returns on opened underwear, swimwear (if hygienic liner is removed), face masks, or personal grooming devices.
• Final sale or clearance items are marked as "non-returnable" on the product page.

To start a return, log into your account, go to "Order History", select the item(s), and print the prepaid return label (where applicable). Or contact info@wiseconsumerchoices.com with your order number and reason for return.

Non-Returnable Items

The following items cannot be returned or exchanged unless they arrive defective or damaged:

• Digital products (e.g., e-gift cards, downloadable software or patterns)
• Subscription box items or membership fees
• Opened personal care items (lotions, skincare, cosmetics, oral care)
• Intimate apparel (panties, bodysuits, shapewear) if the sanitary seal is broken
• Perishable goods (food, flowers, candles with limited shelf life)
• Custom or personalized products made specifically for you

If you attempt to return a non-returnable item, we may reject the package or charge a restocking fee of up to 50%.

Refund Processing

Once your return is received at our warehouse and inspected (typically within 3–5 business days), we will process your refund according to the following timeline and methods:

• Refund to Original Payment Method – 5–10 business days, depending on your bank or card issuer. For credit cards, it may appear in the next billing cycle.
• Store Credit (Wise Consumer Choices Credit) – Issued instantly upon inspection approval and never expires. Store credit can be used on any future purchase.
• Partial Refunds – May be granted for items that are returned with minor damage, missing packaging, or late returns beyond 30 days (subject to 15%–30% restocking fee).
• Original Shipping Costs – Non-refundable unless the return is due to our error (wrong item shipped, defective product).

Refunds for orders paid with a gift card will be returned as store credit. You will receive an email confirmation once your refund is processed.

Damaged or Incorrect Orders

We stand behind our quality. If your order arrives damaged (e.g., broken, torn, stained) or you receive the wrong product, please follow these steps:

• Contact our support team within 48 hours of delivery at returns@wiseconsumerchoices.com
• Include your order number, clear photos of the damage or incorrect item, and the outer packaging (if damaged in transit).
• Do not discard the original packaging until your claim is resolved.

After reviewing your report, we will arrange one of the following at no cost to you: a full refund, a replacement (if stock is available), or a prepaid return label and store credit. In some cases, we may allow you to keep the damaged item and still receive a refund.

Return Assistance & Exchanges

We are here to simplify the returns process. Additional helpful information:

• Prepaid Return Labels – Available for domestic returns (US only) for a flat fee of $5.95, which will be deducted from your refund. Alternatively, you may use your own shipping method and cover the cost.
• International Returns – Customers are responsible for return shipping fees and any customs charges. We recommend using a trackable service.
• Exchanges – For faster service, return the unwanted item for store credit and place a new order for the desired size/color. This ensures the new item ships immediately without waiting for warehouse processing.
• Drop-Off Points – In select cities, we offer no-cost return drop-off at partner locations (Happy Returns, UPS Store). See your return portal for options.

Still have questions? Our customer happiness team is available 7 days a week at info@wiseconsumerchoices.com or via live chat (9am–9pm EST). Please include your order number for fast assistance.